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First Audiobook, Live Event Update
Audiobook streaming is here in a big way
Audiobooks!
We teamed up with Oekom to publish the Toxisch Reich audiobook (streaming links / Audible link) as our first audiobook release. It’s also our first German release. Check it out!
In its first months, the book became a Spiegel Bestseller and has sold hundreds of audiobooks.
And more are coming - we aim to have 5-10 audiobooks in our portfolio by the end of 2025…
Audiobooks are v hot right now
Ben here. We decided to invest in expanding our portfolio of audiobooks - in addition to shows and podcasts - not only because of the response to Toxisch Reich but because of larger potential. Like:
Audiobook sales have been showing consistent (approx. 10%) growth for years: Audiobook sales rose 13% in 2024.
There’s room to grow: 51% of US adults have listened to an audiobook.
It’s a good time to be new on the scene: 99% of sales are digital, and the pace of change is only increasing. New tools for audio production and discovery mean a niche publisher like Kollo Media has a chance to participate.
Audiobook discovery is about to change massively: Spotify started offering audiobooks this year, which means more people have started listening. And from what I can see in our data, streaming is going to overtake downloads very quickly.
Revenue is baked in: Audiobook streams and downloads cost money - even if the margins are very tight.
But most importantly: I love audiobooks and believe that, over time, the differences between podcasts and audiobooks will continue to decrease. Format will become less important. What will remain important will be spending time with ideas in a way that you enjoy listening to.
And yes, Spotify is paying out just 0.05 € per hour listened.
See you on 17 July
Listening Party - More tickets added
We increased the number of tickets for our first live event of 2025, so more people can still RSVP: 17 July @ 18.30 at Chapters. RSVP here (free).
TODAY’S PARTNER: QuintSmart
Learning Ecosystem Mastery from QuintSmart
At Kollo Media, we strongly believe you in having a system for learning and information management. We use a range, depending on the project: Handwritten journals, the Notes app, and a task managers (Things).
QuintSmart is finding solutions for information overload. This Learning Ecosystem Mastery course will help you set up a system to manage and implement all the ideas you learn so you can have them at hand when you need them.
Don’t delay - there’s a 15% early bird discount until 13 July.
Hey hey
We started this newsletter three weeks ago with our first post introducing some of the ideas and ambitions behind Kollo Media - read it here.
Since then, subscribers are increasing, and we’ve had some really nice conversations with those of you who’ve written us. Thanks!
